Laura Obrero · Content creator, Madrid and Paris
58.7 million TikTok views in the last year
I write, shoot and edit vertical video for brands. Some pieces I publish myself, with my audience behind them; others I hand over for your own channels.
That's the product, and it's measured
This isn't a promise of reach: it's reach that already exists, measured in the TikTok and Instagram dashboards. Thirty-two paid collaborations, all of them published.
fourteen brands, thirty-two campaigns
McDonald's, SHEIN, Starbucks, Gillette, Temu, Foster's Hollywood. Every campaign links to the original post.
Keep scrolling
Below are the numbers, the brands, the pieces and the two ways of working with me.
58,7 M
TikTok views, last 12 months
- 9.6M
- Campaigns
- 32
Brands I've worked with
Brands I have worked with: McDonald's, SHEIN, Starbucks, Gillette, DJI, Temu, Foster's Hollywood, EVAX, SHEGLAM, medicube, Brillante, WeCopy, Hollyland, Luvlette.
Published collaborations, with their numbers.
seven of the thirty-two, on TikTok and Instagram. Every cover is a real frame from the piece, and links to the original post.
TikTokTech
Xiaomi
1.1M
Xiaomi Pad 8 Pro, the tablet saving my semester
InstagramLifestyle
Temu
74,489
Building a nail salon at home
InstagramBeauty
SHEGLAM
57,947
Tattoo brow, one shade lighter
InstagramFood
McDonald's
55,523
Meat Lovers menu, 25 seconds
InstagramFashion
SHEIN
54,748
My favourite swimsuits
InstagramStudy
WeCopy
51,011
What saves me at exam time
InstagramFood
Brillante
38,059
Dinner made in five minutes
I'm Laura. I write, shoot and edit everything myself, between Madrid and Paris.
I graduated in Law in 2026, and half my content came out of it: notes, exams and the degree told from the inside. The rest followed on its own, because my audience is interested in the same things I am.
That's why I work with brands from very different places. Beauty, food, fashion and study aren't four audiences: they're the same one, mine, at four moments of their day.
When a brand writes to me, they're talking to me, not to an agency. I shoot on a DJI Osmo Pocket 4 and a camera with flash, light on my feet and deciding in the moment, and that's what makes the video sound like me instead of like an ad.
- Based in
- Madrid and Paris
- Formats
- Reels, TikTok, UGC
- Kit
- DJI Osmo Pocket 4 and a camera with flash
- Travel
- International
Delivered material, ready to publish.
Two pieces exactly as the brand receives them: vertical, with voice, no watermark. Post them yourself, or run them as paid media.
Beauty
Peptide serum, applied to camera
- Formato
- 9:16
- Duración
- 8 s
- Entrega
- Sin marca de agua
Tech
Osmo Pocket 4, what's in the case
- Formato
- 9:16
- Duración
- 12 s
- Entrega
- Sin marca de agua
How it works
From brief to published in a week.
- 01
We pick the route
Do you want my audience, or just the material? If you're after reach, I publish. If you want creative for your own campaigns, it's UGC.
- 02
Script and shoot
To start I only need the product and what you want people to understand. I propose hooks and angles before shooting and, once you approve, I film within 48 to 72 hours.
- 03
Published or delivered
Either it goes out on my channels with its metrics report, or you receive the videos vertical and without a watermark.
Two ways
On my channels, or on yours.
Do you want my audience, or just the material? That's the whole difference between the two routes.
On my channels
I publish it, to my audience. Your brand reaches people who already follow me and trust what I recommend.
Sponsored reel
on request
One piece on Instagram and TikTok, in my voice and format.
- 1 reel on Instagram and TikTok
- Script proposed by me, approved by you
- Personalised discount code
- 1 round of changes before publishing
- Real metrics after 14 days
CampaignMost requested
on request
Several pieces over time: far more memorable than a single one.
- 3 pieces spread across the month
- Supporting stories with a link
- Calendar agreed with you
- Category exclusivity for the length of the campaign
- Results report at the end
For your channels
I shoot and hand you the videos. They don't go out on my account: they're yours, for your feed or to run as paid media.
UGC video
on request
To try the format before committing.
- 1 vertical video up to 45s
- 2 alternative hooks
- 1 round of changes
- No watermark, no credit to me
- 3 months organic usage rights
Pack of 3 UGCMost requested
on request
Enough material to test which hook performs best.
- 3 vertical videos
- 3 hooks per video
- Product stills included
- 2 rounds of changes
- 6 months paid media usage rights
Included in every video
- Script and two proposed hooks
- Shot vertical, 9:16
- Edit with burned-in subtitles
- 1 round of changes
- Delivered without a watermark
The budget depends on the format, the usage rights and the volume. Write to me and I'll send it in my first reply, with a date.
What brands usually ask me.
- Do you publish the content on your own profile?
- On a collaboration, yes: I publish and your brand reaches my audience. On UGC, no: I shoot, hand you the videos and you post them.
- Which of the two suits us?
- If you want reach and borrowed credibility, collaboration. If you already have your own channels, or you want creative for paid ads, UGC.
- Who provides the product?
- You send it and you cover it. It isn't deducted from the fee.
- How long does it take?
- Between 48 hours and a week from receiving the product and agreeing the script.
- Do you offer exclusivity against competitors?
- During a campaign, yes: I don't work with brands in the same category while it runs.
- What if the video isn't right for us?
- Every package includes its round of changes: one on a single video, two on the pack of three. You get the script and the hooks before I shoot, so what gets corrected afterwards is usually the edit, not the concept.
- Can we use the video in paid ads?
- Yes, with the advertising rights: three months of organic use on a single video, six months of paid advertising on the pack of three. If you need more channels or more time, that's quoted separately.
- Do you invoice?
- Yes, I invoice as a registered freelancer. I work the same way with brands directly and with agencies, so if your supplier has to go through procurement, there's nothing special to sort out.
Next campaign
Tell me what you sell and who you sell it to.
I'll reply within 24 hours with the route that suits you, a proposal and a date.
I invoice as a registered freelancer. I work with brands and with agencies, in Madrid, Paris and wherever it takes.